[ Chinese wardrobe network ] [Chinese wardrobe network ] custom wardrobe has tailor-made, personalized, and diverse features, can provide consumers with unique and unique products, so there will be some errors in some links, then In the process of product and service realization, any mistakes in the link will lead to consumer dissatisfaction?
Customized wardrobe design sales communication link: the customer's wishes can not be met to easily lay the seeds of dissatisfaction.
First: the display of the model, the exhibition model display is just a display, the customer's home link is completely different from the exhibition hall. The layout, light, accessories and the actual appearance of the exhibition hall are different from the actual ones. When customers look at the model, they hope that the effect of the installation of their own cabinets can be Like the exhibition hall, the expectations in the mind are very high. Therefore, if the communication with the designer is insufficient in the design process, it will easily lead to a huge contrast between the design effect and the physical effect. The design effect is inconsistent with the physical effect, which is not satisfactory. Seeded
Second: each designer's basic level and comprehension ability are uneven, and it is difficult to meet customer expectations in design layout and function matching.
Third: Most of the designers of custom companies can only provide the flat CAD drawings, but for the customers, they are not designed according to the specific data of their own houses. At the same time, there is a certain aesthetic gap between customers. Some designers' explanations are also ill-informed, which leads to the fact that the real thing is not what the customer wants. This is also a seed of dissatisfaction.
The actual measurement of the customer's living room: the surveyor's negligence in the measurement of the environment leads to dissatisfaction. The measurement of the embryo house can only be used as the preliminary design of the product. The actual size after the decoration is the focus of the custom furniture, but often when the custom furniture cuts into the design link, it is still being renovated, and the decoration is often changed at the scene. Many sizes are different from the size before the final installation, so the measurement process is especially critical and involves a wide range.
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