Asian Outdoor Exhibition Falling Under the Curtain Innovative Products Picking up Outdoor Flags Date:2016-07-25 14:48
On July 3, the 2016 Asian Outdoor Show (hereinafter referred to as Asia Outdoor Exhibition) officially closed in Nanjing. Although the industry has entered the adjustment period as a whole, the entire exhibition is still quite popular. According to official data, the exhibition brought together more than 700 participating brands and the exhibition scale was 48,000 square meters. Numerous brands have made their debut and brought a variety of new products. Among them are many local companies in Jinjiang.
According to industry analysis, despite the impact of multiple factors such as the economic downturn and the shrinking market, the outdoor products industry has entered a period of adjustment in the past two years, but the industry continues to show a more optimistic attitude towards the industry. However, the industry also analyzed that whether it can meet the market's demand for outdoor product fashion, technology, and intelligence will determine whether outdoor product companies can share a share in the increasingly fierce outdoor industry.
Three consecutive years of decline
As an emerging sunrise industry, the outdoor products industry has been developing since the mid-1990s and has experienced rapid development for over 20 years. According to the 2015 China Outdoor Products Market Report released on July 1st at the Asia Outdoor Exhibition, the compound annual growth rate of the domestic outdoor products industry in 2010 was more than 60% in 10 years; the retail market scale exceeded 10 billion yuan for the first time in 2011 and exceeded in 2013. 15 billion yuan, the market size in 2015 will reach 18 billion yuan.
Like all emerging industries, after the rapid development, ushering in the adjustment period is an inevitable process of industrial development. According to the report, in 2013, the domestic core outdoor product market increased by 16.7% from the previous year, the growth rate was below 20% for the first time; 2014 was 10.9% higher than 2013, and 2015 was only 5.3% faster than 2014; the domestic outdoor products industry was After years of rapid growth, it has entered the adjustment period since 2014.
This situation can be seen from the local outdoor products companies who have some clues. At the peak of the season, the number of outdoor brands that Quanzhou had counted was no less than twenty, but a large part of it has now been switched to other categories. The remaining strong outdoor brands have also been constantly adjusted in these two years. Development Strategy. A person in charge of the local outdoor product industry who declined to be named told reporters.
Although the outdoor products industry at home and abroad entered the adjustment period, there are still some companies that continue to break through in adversity. It is understood that outdoor innovation products in the Asian outdoor exhibition area held in Nanjing are very bright, and outdoor brand product research and development has become more and more time-oriented, technological, and intelligent.
With the upsurge of the national fitness boom and the country’s strong support for the sports and fitness industry, ski-sports, cross-country, and other market segments have become areas where outdoor brands have focused on pioneering. In addition, more and more brand owners have begun to pay attention to young people's outdoor activities. At the exhibition, Pathfinder children's wear, St. Bernard, High experience and other brands also brought out professional outdoor products for children in outdoor exhibitions.
Niu Yanbin, product planning manager of Fuxing (China) Group, who participated in the exhibition, told reporters that the exhibition products can be said to cover everything from functional shoes and clothing to portable outdoor equipment, from camping to hiking, from running to skiing, and even fashion. The RVs and camps gathered, almost all of the outdoor industry product categories, showing the new outdoor technology and trends. As a supplier of accessories, we noticed that in the sportswear market, there has been a shift toward differentiation and personalization in product homogenization, further expansion from traditional sportswear to outdoor apparel, outdoor functional apparel, light fashion outdoor apparel, and technology Fabric apparel and other popular in the market. Niu Yanbin said.
Jinjiang's local companies introduce new ideas
Adversity is heroic. While feeling that the adjustment period is putting pressure on the company, it is gratifying that during this adjustment period, a group of local companies also saw it as an opportunity period, and they firmly seized on the time window provided by the market adjustment period. We will introduce new ideas, exercise our internal strength, and enhance our self-development capabilities.
The Lions Tribe participated in the Asia Outdoor Exhibition and the “World of Warcraft†movie scene at the exhibition site provided customers with an immersive experience of the outdoor atmosphere of the Shipai tribe. It also launched the custom T-shirt service for the first time, according to the different needs of customers. Print, one from the print, wear personalized style. It is understood that customized T-shirt services will also be launched at the Lions tribe stores to allow consumers to experience customized fun.
Xu Rongsheng, Chairman of Fujian Shipai Outdoor Products Co., Ltd., told reporters that in addition to these two highlights, Lions Outdoors has also intensified efforts in product innovation and launched the second generation of healthy running shoes that follow the trend. Trousers are also upgraded in terms of fabric, type, and functionality. Product innovation, thematic marketing and customized services have attracted many customers and achieved good results. Xu Rongsheng told reporters.
Hengfeng (Fujian) Technology Co., Ltd., an upstream company in the industry's supply chain, launched the new KB AWIREN high performance filled cotton at the outdoor show. This new product can help these outdoor clothing or sleeping bags form a better thermal effect, so that outdoor consumers can be more comfortable in harsh weather or environment. According to Hong Binghuang, managing director of Hengfeng Chemical Fiber, it can absorb infrared rays to produce heat, increase the temperature inside the clothes, and inhibit the proliferation of various bacteria.
New products focus more on the functional type of the product. Hong Fenghuang, the managing director of Hengfeng Chemical Fiber, told reporters that during the exhibition, new products were received by many customers, and existing customers expressed their intention to cooperate.
Hong Shaolin, general manager of Fuxing (China) Group, introduced that Fuxing, the Asian outdoor exhibition, mainly promoted innovative and technologically-relevant functional products, emergency pill boxes, string zippers, outdoor wilderness survival whistle zippers, and card slots. Zipper zipper, reflective zipper and a series of products are all functional zippers for outdoor field development research. Hong Shaolin said that several innovative zippers were exhibited on the market and had a good response.
Future opportunities and challenges coexist
According to the COA China Outdoor Industry Report, the adjustment period that began in 2014 is expected to last three to four years, and most brands will enter a new growth cycle from 2017. Stefan Reisinger, director of the European Outdoor Show Project, told the media that in 2015, the Chinese outdoor market as a whole has continued to develop, and it is expected that the future market sales will continue to grow.
Just this year, the famous Japanese sportswear brand DESCENTE proposed to open 100 DESCENTE brand stores in China by March 2019. In order to promote the scale of chain stores, Disang established a joint venture with Chinese sporting goods company Anta. By sharing product sales and store location information, sales in the Chinese market have doubled, reaching twice the 2015 fiscal year and increasing to 220. Billion yen.
It is reported that the registered capital of the new company is 250 million yuan, of which the Anta subsidiary invests 60%, the Japanese disangte invests 30%, and the ITOCHU China subsidiary invests 10%. Disente will open a comprehensive store in China. In addition to selling golf, skiing, running, triathlon and other competition products, it also involves fashion sportswear.
The predators entering the outdoor market may make the market more competitive. However, in the eyes of more people, this in itself represents the predators are optimistic about the market.
Xu Rongsheng believes that as people pay more attention to health, more people go outside and get close to nature, the outdoor market is undoubtedly a bigger and bigger cake, but more and more people cut the cake. The economic downturn at the macro level, and the impact of online e-commerce transactions, are also accelerating the adjustment and transformation of outdoor industries. Many brands that have been prosperous have already faded out of the market, and many manufacturers that have never heard of before have done a single product. It will be clearly felt at this exhibition. Xu Rongsheng analyzed.
More civilian prices, faster market response, and style series of products are sought after by many retailers. Xu Rongsheng pointed out that in the next few years, the share of online sales channels will continue to rise, further squeezing the share of street stores, including shopping malls. The opening of O2O, the creation of user experience scenarios, the development of customized technologies, and the full use of Internet big data are the future directions of physical stores. Xu Rongsheng said.
According to the 2015 China Outdoor Products Market Report, 2015 was full of challenges and changes. In the future, not only did it see the gradual recovery of growth potential and speed, but also saw the possibility of numerous changes and the changes brought about by these changes. Uncertainty coming. How to seize opportunities, seize opportunities, and avoid traps in this huge uncertainty is both a challenge to existing companies in the industry and investors who plan to enter this field. It is also to realize the advantages of latecomers and through innovation. Realize opportunities for rapid value-added business
On July 3, the 2016 Asian Outdoor Show (hereinafter referred to as Asia Outdoor Exhibition) officially closed in Nanjing. Although the industry has entered the adjustment period as a whole, the entire exhibition is still quite popular. According to official data, the exhibition brought together more than 700 participating brands and the exhibition scale was 48,000 square meters. Numerous brands have made their debut and brought a variety of new products. Among them are many local companies in Jinjiang.
According to industry analysis, despite the impact of multiple factors such as the economic downturn and the shrinking market, the outdoor products industry has entered a period of adjustment in the past two years, but the industry continues to show a more optimistic attitude towards the industry. However, the industry also analyzed that whether it can meet the market's demand for outdoor product fashion, technology, and intelligence will determine whether outdoor product companies can share a share in the increasingly fierce outdoor industry.
Three consecutive years of decline
As an emerging sunrise industry, the outdoor products industry has been developing since the mid-1990s and has experienced rapid development for over 20 years. According to the 2015 China Outdoor Products Market Report released on July 1st at the Asia Outdoor Exhibition, the compound annual growth rate of the domestic outdoor products industry in 2010 was more than 60% in 10 years; the retail market scale exceeded 10 billion yuan for the first time in 2011 and exceeded in 2013. 15 billion yuan, the market size in 2015 will reach 18 billion yuan.
Like all emerging industries, after the rapid development, ushering in the adjustment period is an inevitable process of industrial development. According to the report, in 2013, the domestic core outdoor product market increased by 16.7% from the previous year, the growth rate was below 20% for the first time; 2014 was 10.9% higher than 2013, and 2015 was only 5.3% faster than 2014; the domestic outdoor products industry was After years of rapid growth, it has entered the adjustment period since 2014.
This situation can be seen from the local outdoor products companies who have some clues. At the peak of the season, the number of outdoor brands that Quanzhou had counted was no less than twenty, but a large part of it has now been switched to other categories. The remaining strong outdoor brands have also been constantly adjusted in these two years. Development Strategy. A person in charge of the local outdoor product industry who declined to be named told reporters.
Although the outdoor products industry at home and abroad entered the adjustment period, there are still some companies that continue to break through in adversity. It is understood that outdoor innovation products in the Asian outdoor exhibition area held in Nanjing are very bright, and outdoor brand product research and development has become more and more time-oriented, technological, and intelligent.
With the upsurge of the national fitness boom and the country’s strong support for the sports and fitness industry, ski-sports, cross-country, and other market segments have become areas where outdoor brands have focused on pioneering. In addition, more and more brand owners have begun to pay attention to young people's outdoor activities. At the exhibition, Pathfinder children's wear, St. Bernard, High experience and other brands also brought out professional outdoor products for children in outdoor exhibitions.
Niu Yanbin, product planning manager of Fuxing (China) Group, who participated in the exhibition, told reporters that the exhibition products can be said to cover everything from functional shoes and clothing to portable outdoor equipment, from camping to hiking, from running to skiing, and even fashion. The RVs and camps gathered, almost all of the outdoor industry product categories, showing the new outdoor technology and trends. As a supplier of accessories, we noticed that in the sportswear market, there has been a shift toward differentiation and personalization in product homogenization, further expansion from traditional sportswear to outdoor apparel, outdoor functional apparel, light fashion outdoor apparel, and technology Fabric apparel and other popular in the market. Niu Yanbin said.
Jinjiang's local companies introduce new ideas
Adversity is heroic. While feeling that the adjustment period is putting pressure on the company, it is gratifying that during this adjustment period, a group of local companies also saw it as an opportunity period, and they firmly seized on the time window provided by the market adjustment period. We will introduce new ideas, exercise our internal strength, and enhance our self-development capabilities.
The Lions Tribe participated in the Asia Outdoor Exhibition and the “World of Warcraft†movie scene at the exhibition site provided customers with an immersive experience of the outdoor atmosphere of the Shipai tribe. It also launched the custom T-shirt service for the first time, according to the different needs of customers. Print, one from the print, wear personalized style. It is understood that customized T-shirt services will also be launched at the Lions tribe stores to allow consumers to experience customized fun.
Xu Rongsheng, Chairman of Fujian Shipai Outdoor Products Co., Ltd., told reporters that in addition to these two highlights, Lions Outdoors has also intensified efforts in product innovation and launched the second generation of healthy running shoes that follow the trend. Trousers are also upgraded in terms of fabric, type, and functionality. Product innovation, thematic marketing and customized services have attracted many customers and achieved good results. Xu Rongsheng told reporters.
Hengfeng (Fujian) Technology Co., Ltd., an upstream company in the industry's supply chain, launched the new KB AWIREN high performance filled cotton at the outdoor show. This new product can help these outdoor clothing or sleeping bags form a better thermal effect, so that outdoor consumers can be more comfortable in harsh weather or environment. According to Hong Binghuang, managing director of Hengfeng Chemical Fiber, it can absorb infrared rays to produce heat, increase the temperature inside the clothes, and inhibit the proliferation of various bacteria.
New products focus more on the functional type of the product. Hong Fenghuang, the managing director of Hengfeng Chemical Fiber, told reporters that during the exhibition, new products were received by many customers, and existing customers expressed their intention to cooperate.
Hong Shaolin, general manager of Fuxing (China) Group, introduced that Fuxing, the Asian outdoor exhibition, mainly promoted innovative and technologically-relevant functional products, emergency pill boxes, string zippers, outdoor wilderness survival whistle zippers, and card slots. Zipper zipper, reflective zipper and a series of products are all functional zippers for outdoor field development research. Hong Shaolin said that several innovative zippers were exhibited on the market and had a good response.
Future opportunities and challenges coexist
According to the COA China Outdoor Industry Report, the adjustment period that began in 2014 is expected to last three to four years, and most brands will enter a new growth cycle from 2017. Stefan Reisinger, director of the European Outdoor Show Project, told the media that in 2015, the Chinese outdoor market as a whole has continued to develop, and it is expected that the future market sales will continue to grow.
Just this year, the famous Japanese sportswear brand DESCENTE proposed to open 100 DESCENTE brand stores in China by March 2019. In order to promote the scale of chain stores, Disang established a joint venture with Chinese sporting goods company Anta. By sharing product sales and store location information, sales in the Chinese market have doubled, reaching twice the 2015 fiscal year and increasing to 220. Billion yen.
It is reported that the registered capital of the new company is 250 million yuan, of which the Anta subsidiary invests 60%, the Japanese disangte invests 30%, and the ITOCHU China subsidiary invests 10%. Disente will open a comprehensive store in China. In addition to selling golf, skiing, running, triathlon and other competition products, it also involves fashion sportswear.
The predators entering the outdoor market may make the market more competitive. However, in the eyes of more people, this in itself represents the predators are optimistic about the market.
Xu Rongsheng believes that as people pay more attention to health, more people go outside and get close to nature, the outdoor market is undoubtedly a bigger and bigger cake, but more and more people cut the cake. The economic downturn at the macro level, and the impact of online e-commerce transactions, are also accelerating the adjustment and transformation of outdoor industries. Many brands that have been prosperous have already faded out of the market, and many manufacturers that have never heard of before have done a single product. It will be clearly felt at this exhibition. Xu Rongsheng analyzed.
More civilian prices, faster market response, and style series of products are sought after by many retailers. Xu Rongsheng pointed out that in the next few years, the share of online sales channels will continue to rise, further squeezing the share of street stores, including shopping malls. The opening of O2O, the creation of user experience scenarios, the development of customized technologies, and the full use of Internet big data are the future directions of physical stores. Xu Rongsheng said.
According to the 2015 China Outdoor Products Market Report, 2015 was full of challenges and changes. In the future, not only did it see the gradual recovery of growth potential and speed, but also saw the possibility of numerous changes and the changes brought about by these changes. Uncertainty coming. How to seize opportunities, seize opportunities, and avoid traps in this huge uncertainty is both a challenge to existing companies in the industry and investors who plan to enter this field. It is also to realize the advantages of latecomers and through innovation. Realize opportunities for rapid value-added business
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